Professional Bull Riders

The Professional Bull Riders, Built Ford Tough Series returns to the Denny Sanford Premier Center on March 31 – April 2, 2017 for three nights of non-stop action! Tickets go fast, so don't wait to buy your tickets! Tickets are available via and at the Keloland Box Office.

PBR THAW OUT DAYS reflects the PBR’s commitment to bringing more exciting entertainment, charitable and interactive events to the Sioux Falls community in the days leading into the 2017 First PREMIER Bank PREMIER Bankcard Invitational on March 31 through April 2. 

JUST ANNOUNCED! Award-winning country music artist Joe Nichols and the legendary metal band Warrant will headline two days of the PBR’s official after parties following the Friday and Saturday events. Tickets can be purchased for $12 at the Keloland Box Office inside the Denny Sanford PREMIER Center,, 1-800-745-3000, and all Ticketmaster outlets. 

Each after party will begin immediately following the bull riding. Joe Nichols will perform on Friday, March 31 and Warrant will take the stage on Saturday, April 1. All after-party activities will take place in the Sioux Falls Arena next door to the Denny Sanford PREMIER Center. Fans will have the chance to meet the top bull riders of the PBR and enjoy drink specials while grooving to the music of a country music artist who has produced six 14 Top 40 singles on the Billboard Hot Country Songs and Country Airplay charts, and a legendary hard-rocking band that is a mainstay on the PBR circuit has sold more than 10 million records worldwide. 

Competition for the 13th stop of the 2017 BFTS schedule will begin at 7:45 p.m. CT on Friday; 6:45 p.m. CT on Saturday; and 1:45 p.m. CT on Sunday. Tickets for the First PREMIER Bank PREMIER Bankcard Invitational are on sale now and start at $15. They can be purchased at the Keloland Box Office inside the Denny Sanford PREMIER Center,, 1-800-745-3000, and all Ticketmaster outlets. 


In 1992, when 20 bull riders from the rodeo circuit came together to give life to a dream they all shared, they never imagined it would so quickly develop into what has officially been declared the fastest growing sport in America – the PBR. The riders pooled their resources - $1,000 each - and broke away from the confines of the rodeo format to make bull riding, the most popular of the seven events in traditional rodeo, a standalone sport and take it to major markets across the United States. Today the visionary founders are riding a wave of popularity as the PBR continues its charge as one of the fastest-growing properties in the history of sports.

The concept is simple enough: match the world’s best bull riding athletes against the toughest animal athletes on the planet in an 8-second man versus beast duel. Put the cowboys against one another in a season-long battle to claim the year-end title of PBR World Champion, and with that, a share of more than $10 million in prize money including the $1 million year-end bonus for the season’s best bull rider. Of course, it’s only simple until you strap a tough and determined 159-pound cowboy to the back of a temperamental 2,000-pound bull. The result is unparalleled action where danger, drama and heroic accomplishments are just a part of the game.

The success of the PBR has made it one of the most prolific sports on television. The elite Built Ford Tough Series is televised every week on CBS, CBS Sports Network and networks around the world. Additionally, PBR broadcasts reach over half a billion households in 50 nations and territories.

The PBR has rapidly transformed one of the fastest-growing sports in America into a worldwide phenomenon. In just two decades, the dream of 20 bull riders has grown into a global sports sensation that has awarded more than $140 million in prize money. Professional bull riding is a fierce, rough, and grueling sport with roots deeply imbedded in American culture. It's America's original extreme sport.


Multi-platinum RED BOW recording artist Joe Nichols is one of country music’s most praised traditional country artists. His latest album CRICKETS debuted in the Top 3 on the Billboard Country Albums Chart and spawned the two multi-week #1, RIAA gold-certified hits “Yeah” and “Sunny and 75.” Nichols has six #1 hits and eight Top 10 singles to his credit, including chart-toppers like "Brokenheartsville," "Tequila Makes Her Clothes Fall Off" and "Gimmie That Girl," and Top 10 smashes like "The Impossible," "If Nobody Believed In You," "What's A Guy Gotta Do," "Size Matters" and "I'll Wait For You." The four-time Grammy nominee is the winner of the Academy of Country Music’s “Top New Male Vocalist” award, the CMT “Breakthrough Video of the Year” award and the prestigious “Horizon Award” from the Country Music Association.


Formed in 1984 in Hollywood, Calif., Warrant has sold over 10 million albums. The band first came into the national spotlight with their Double Platinum debut album Dirty Rotten Filthy Stinking Rich, with the single, "Heaven," reaching No. 1 in Rolling Stone Hot 100 and No. 2 on the Billboard Hot 100. The band continued its success in the early 1990s with the Double Platinum album Cherry Pie which provided the hit album titled song and music video. The band’s other hit singles include: “Down Boys,” “Sometimes She Cries,” “I Saw Red,” “Uncle Tom's Cabin,” and “Sex Ain’t Love.” For more information on the band, see

Leave Us a Comment!

Be the first to comment on this post!

Leave Us a Comment!

Captcha Image